(Itemize Corp. has an opening in Wilmington, DE) Marketing Manager – B2B Payments Automation: Develop, execute, and manage marketing strategies that drive qualified top of funnel B2B leads. Coordinate the product/feature launches by supporting the go-to-market research and strategy of new product segments and features. Plan and formulate the brand strategy and positioning and guide the customer-facing messaging and marketing and champion the brand and customers in shaping the product roadmap. Translate technical material and concepts into consumable marketing material. Act as a subject matter expert for Itemize products and customer landscape, which includes understanding how company’s data capture authentication products work for Financial Technology (FinTech) and direct to corporate markets. Contribute to the definition of the technical value proposition of Itemize solutions. Work alongside other members of the product team to understand the challenges of the world’s largest FinTechs and how Itemize helps solve those problems. Create high-quality technical content such as demos, case studies, white papers, blog posts, and other assets. Design, develop and maintain environments and enablement materials for product demonstrations. Utilize WordPress, Sitecore, Google Analytics, Act-On, Salesforce, Hubspot, and HTML. Telecommuting Permitted. Requires Bachelors in Marketing, Computer Science, Information Technology, or related and 2 years of experience in the job offered, or related. 2 years must include experience with (1) marketing strategy, content creation, and campaign execution; (2) B2B marketing with SaaS FinTech or ERP tech company; (3) B2B data intelligence solutions; (4) leveraging social media platforms and online industry forums; and (5) SEO, marketing tools including WordPress, Sitecore, Google Analytics, Act-On, Salesforce, Hubspot, and HTML. Send resume to email@example.com and refer to job title.
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